Personal Branding—Most Important Thing You Do. Full Video AdobeMAX 2023

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Highlights

Personal Branding—Most Important Thing You Do. Full Video AdobeMAX 2023 ⤴️ ^0506083c

Style - your language, and lexicons. - if you keep making the same mistake long enough, it becomes your style.

Label your enemies, when you label it, you own it.
Donald trump/ andrew tate / strategy masterclass.

Complaing about thinks once. not twice. you become a whiner

Make enemies and gain fans. Speak about what you stand against, enemy of an enemy is your friend. people know what you stand for.

City - where you come from - where you choose to be - where you have been

Find your mentor - who's your teacher - who shaped your thinking. what did you learn, how did you initially resist. - who is your nemesis. what do you learn from them.

Healing from your shadow word Transformative Word x Shadow Word Lean into your haters/nay sayers and embrace it.

What they don't know, Prepare a shadow word. what I struggling with? - anger, loose control, imposter syndrome, compulsive at times. easily distracted. feel like I am falling behind. I worry and overthink too much. I fear failure. - 5% rule, you dont share your top 5% and bottom 5%

Self Discovery Exercise - How do most people see you? - How do theu describe your personality - How do they describe what do you do?

Every Great brand/person - Self confident - Self Aware - Not afraid to be Vulnerable Being vulnerable is the only way to make meaningful connections Carl Jung, Shadow self(private) x EGO x persona (public) - Hulk! Ultimate split personality

> Reese Witherspoon as a brand person

New rules of brand awareness

HBR Performance marketing is good for short term revenue, but it comes at the cost of long term brand value. - Understanding the customers journey - create what customers want. - give them a story to tell - Create brand identity.

Karmic Equation

keep giving in your content.

Book Reference

Brand Gap - Products are built in factories, brands are built in peoples mind.

Pay attention

Hello I'm Ugly - case study on D2c packaging. - People connect with Facts/Feelings and Fun.
- Turn your weakness into strenght - Turn audience guilt into gold. Humanize, make it relatable.

Your personal brand

4 Pillars of your Brand - Origin Story - Mentor/Coachs/Teacher/Sidekicks - Defining Attributes, - your quirs, your strengths, vulnerabilities, your look/style, your speech, your writing sytle.your quotes

Your "Enemy" What do you stand against!.

Aaron Draplin - TedX Portland - Stand out and be different. - refreshingly transparent. - everyone is curating a personal brand, be a breath of fresh air in this world of room freshners.

Nerd - iq + obseesed + socially awkward Geek - iq + obsessed Dork - iq + socially awkward Stalker - Obsessed + social awkward