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title: Finfluencer Regulation: Can SEBI really bell the cat? podcast: The Morning Brief date: 2023-06-06

The_Morning_Brief__2023-06-06

The Morning Brief|150

Finfluencer Regulation: Can SEBI really bell the cat?

Which sort of content and conversation is acceptable and which is not? Is compliance too cumbersome? Does SEBI need to make compliance easier before ramping up regulation?

Host Apoorva Mittal from The Economic Times gets all the questions answered from

  • Pranjal Kamra , Youtuber on the impact in the world of finfluencers
  • Sandeep Parekh , Managing Partner, Finsec Law Advisors on the grey areas and the need to reduce compliance burden while adding regulation
  • Swapnil Saurav , CEO & Co-Founder, Rigi Club on what it will mean for monetising content from now onwards.

Credits: P R Sundar , Warikoo , INAVJOTBRAR , Devansh Rai , Akshat Shrivastava

If you like this episode from Apoorva Mittal, you can check out her episode - Is the NFT fad dead? and more .

You can follow our host Apoorva Mittal on her social media: Twitter & Linkedin

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  • 00:07:05 FinTech influencers were earning too much money. 2023 has been slow, but still enough to corrupt us. Vauld lured a lot of people and finfluencers were critical in its user acquisition strategy
  • 00:08:42 Should only promote things which are financially proven.
  • 00:09:43 Tide came. money dried, bear market, vauld shutdown.
    • Sebi crackdown
    • Bigger Creators, still had their deals with unicorns.
    • after vauld, negative public opinion.
  • 00:11:50 Pranjal Kamra registered with SEBI as an investment advisor.
    • 3-4 months to get the license.
  • 00:17:55 Rigi , paid telegram groups. Swapnil Saurav founder.
  • 00:24:34 Finsec Legal Advisors.
    • Registration is needed for Research Analyst or Investment Advisor
    • Guidance vs Advisory vs Education.
      • Guidance and Advisory are equivalent legally. Still considered
        • Specific regulation mentions, holding yourself out publicly is considered advisory.
      • Liability
        • Code of conduct.
        • KYC for client and know their investment background.